The design of Tsujiri’s new London shop aims for a sense of simplicity through the use of large uninterrupted surfaces as it draws inspiration from traditional Japanese art and architecture. Detail and intricacy come through the materiality of these surfaces as in the grains of the timber ceiling and stone countertop.
Upon entry, visitors are guided straight under the curving timber ceiling where they can place their orders. The curved service counter then directs them back towards the seating area at the shop front. Also here, tucked behind the counter, is the staircase leading up to the mezzanine level where additional seating area can be found. Contrasting shades of grey applied in large swaths onto the walls and to the floor clearly delineate areas of service and rest.
Curved elements in the interior resonates with the existing shop front design and canopy creating a cohesive overall reading. The softness these geometries bring into the space are reinforced with the warmth of the timber and the indirect lighting they receive, creating a cozy and serene atmosphere amongst the bustling Chinatown street the new shop is located on.
Built-in display shelves on both level are decorated with the traditional Japanese tea boxes which will be the complementary backdrop for the many who come in to enjoy the long lasting experience of matcha at Tsujiri’s new hot spot.
This project has been shortlisted for the Restaurant & Bar Design Awards 2017/18 and is also featured in numerous design websites and publications including the below.
MIMStudios was asked to remodel and design the new X-it Beauty Salon on Rupert Street.
The space compromises of a narrow high ceiling entrance area which directly leads you from the busy Rupert Street market area into an exciting yet calming space.
A undulating timber ceiling installation creates a warm and welcoming space. The hanging sections provide the space with indirect light as well as hide and make all installation and ventilation running along the ceiling space easily accessible.
A small alcove niche was transformed in a built-in reception desk to leave keep the narrow space free for circulation.
Downstairs a sufficient layout for 3 treatment rooms are all featuring brick walls and simple details to give the clients a calming and restorative experience.
“I was relocating my business into smaller premises due to ever rising rents in central London. I was at a complete loss as to how I was going to make the site look not only good but an improvement on the bigger one we left. I instructed MIMStudios to help.
Firstly they organised the complete layout and liaised with the build team throughout. They also presented several design ideas for the entrance and helped us to choose all the best lighting solutions for the treatment rooms and entrance area possible within our budget. They were professional and prompt throughout. I could never have have got the "look" along with the standard of finish without them. MIMStudios is a great architecture and design studio who possess strong innovative ideas. They are very hands on and I highly recommend them. “
Tracy Davies, X-it Body Hair Removal
Platinum ring with three diamonds
in collaboration with Eldine Heep and Judith Schafelner
MIMStudios collaborated with K+1 for the design of Maison Pyramide pop-up shop at Harvey Nichols department store this summer. The design consists of a space organizing, 3-dimensional structure that captured Maison Pyramide’s collective brand identity whilst providing individual sections for each designer Maison Pyramide represents. The geometric landscape of pedestals in dialogue with the existing built-in shelves provide space-efficient display areas for the products. The bright yellow surface on which the pedestals land wrapps up the wall creating an immersive experience in vivid summer colours for the visitor. The main structure beautifully detailed and manufactured by VRDC consists of individual pieces assembled together on-site by hinges resulting in a very flexible design. The entire structure can be flat-packed and transferred to a new location to be re-assembled with angles that adapt to the specific location. The next stop for our design is Maison Pyramide showroom in Paris!
The impetus behind our design for the installation at Aviva Campus was the history of the site as a textile manufacturing workshop. The dynamic and sculptural surface qualities of a precariously laid fabric inspired the overall form.
The array of multi-directional perspex fins capture the constant movement through the reception where the installation is located. The translucency and the reflective qualities of the material yield to a fixed sculpture piece that is seemingly in constant flux.
The production of the installation was a collaboration with Base Structures.