
Maison Pyramide Pop-Up,
Harvey Nichols
Type:
Commercial, Pop-Up
Client:
Maison Pyramide
Partner:
K+1
Location:
Harvey Nichols, London
Status:
Built, 2019

MIMStudios collaborated with K+1 on the design of the Maison Pyramide pop-up shop at Harvey Nichols department store in the summer of 2019. The design featured a space-organizing, 3-dimensional structure that captured Maison Pyramide’s collective brand identity while providing individual sections for each designer they represent. The geometric landscape of pedestals, in dialogue with the existing built-in shelves, created space-efficient display areas for the products. A bright yellow surface on which the pedestals were placed extended up the wall, creating an immersive experience with vivid summer colors for visitors. The main structure, beautifully detailed and manufactured by VRDC, consisted of individual pieces assembled on-site using hinges, resulting in a highly flexible design. The entire structure was designed to be flat-packed and easily transferred to new locations, adapting to different spaces. Following its debut at Harvey Nichols, the design was reassembled at the Maison Pyramide showroom in Paris.







